15 Proven Link Building Strategies for SEO Success

Rankly Logo Image
Rankly
Profile
January 15th, 2023
Main Header Graphic

Learn how to boost your search rankings with these effective link building techniques

Guest Blogging

Guest Blogging Graphic

One of the most effective ways to build links is by guest blogging on other websites. You simply have to write high-quality articles or blog posts for other websites in your niche, with the goal of building relationships and getting a link back to your own website.

This can also be a great way to get your content in front of a new audience and gain valuable backlinks at the same time.

Broken Link Building

Broken Link Graphic

Another effective link building strategy is to find and fix broken links on other websites in your niche. By finding broken links on a website and then offering to replace them with a working link to your own website, you can often earn a valuable backlink in return.

This is especially effective if the broken link is basically in the same industry as yours. They just need to swap out a broken link for a link that's working and is better in the first place.

A paid tool you can use is Ahrefs. This will allow you to see all the broken links inside of any domain.

Ahrefs Graphic

A free tool named Check My Links will allow you to do the same thing. It's quick and easy to set up on google chrome.

Skyscraper Technique

Skyscraper Graphic

The Skyscraper Technique is a very popular link building strategy that involves finding popular content in your niche and creating something even better.

It can be for example, adding a few extra points to their 5-step article, turning it into 10 steps.

Once your content is published, you can then reach out to the websites that linked to the original content and ask them to link to your new and improved version. You can find all the websites that are linking to the original content by simply pasting the entire URL of the original content into semrush and checking out the backlinks.

Simply reach out to ALL of them them with yours, this will quickly get you quality back links, and ultimately rank higher, quicker.

This strategy is highly effective, but it takes a lot of work. If it sounds good to you but you just don't want to do it yourself and rather have it done for you. Then get started with Rankly and claim 30 days of risk free SEO.

Content Marketing

Content Marketing Graphic

Content marketing is a powerful link building strategy that involves creating high-quality content that is designed to attract links naturally.

This can include blog posts, infographics, videos, and other types of content that are designed to be shared and linked to.

Directory Submissions

Directory Submission Graphic

Directory submissions are a great way to build links because they can help to increase your visibility and build your website's authority. This strategy involves submitting your website to online directories that are relevant to your niche, which can help to increase your visibility and build backlinks.

A quick way to find directories: - SEO Ireland

E.g. SEO + "directory" Ireland

- Niche + "directory" location

- Niche + "directory"

- Niche + inurl: directory

This way you can find an unlimited amount of directories very quickly.

Social Media Marketing

SMM Graphic

Social media marketing is another powerful link building strategy that can help to increase your visibility and build your website's authority.

By creating and sharing valuable content on social media, you can attract links and shares from other users, which can help to boost your search engine rankings.

Forum Marketing

Forums Graphic

Forum marketing is a great way to build links because it allows you to connect with other people in your niche and build relationships.

This strategy involves participating in online forums and discussion boards that are relevant to your niche, and then leaving comments and links to your website.

A quick way to find forums:

e.g. Construction + discussion board

- Niche "Powered by vbulletin"

- Niche inurl:/forums

Blog Commenting

Blog Commenting Graphic

Blog commenting is a simple but effective link building strategy that can help to increase your visibility and build your website's authority.

This strategy involves leaving thoughtful and relevant comments on other blogs in your niche, with a link back to your own website.

Yes, it's that simple. As we're on the topic of Blog Commenting, you can also read our other article, which may help you on your SEO journey. It's named: Unlock Your SEO Potential in Ireland: The Ultimate Guide

Infographic Submission

InfoGraphic

Infographics are a great way to build links because they are highly shareable and can help to increase your visibility and build your website's authority.

This strategy involves creating infographics that are relevant to your niche and then submitting them to infographic directories and other websites that accept guest submissions.

Video Marketing

Video Marketing Graphic

Video marketing is a powerful link building strategy that can help to increase your visibility and build your website's authority.

This can include creating videos that are relevant to your niche, and then submitting them to video sharing websites like YouTube and Vimeo.

This method for sure works, it just may be a harder option to go with if you're camera shy! :D

Press Release

Press Release Graphic

Press releases are a great way to build links because they can help to increase your visibility and build your website's authority.

This strategy involves creating a press release that is relevant to your niche, and then submitting it to online press release distribution services.

As of 2023, this strategy has lost power. Unless, you're able to get published on big sites in your local area.

Image Submission

Image Submission Graphic

Image submission is a great way to build links because it can help to increase your visibility and build your website's authority.

This strategy involves creating images that are relevant to your niche and then submitting them to image sharing websites like Flickr and Instagram.

Local Citations

Local Citations Graphic

Local citations are a powerful link building strategy for businesses with a physical location. This strategy involves getting your business listed in online directories and review sites like Yelp, Google My Business, and Yellow Pages.

Having your business listed in these directories can help to increase your visibility and build your website's authority quickly.

Resource Pages

Resource Graphic

Resource page link building is a great way to build links by identifying relevant resource pages on other websites in your niche.

This can include pages that list useful tools, resources, and information related to your niche.

By reaching out to the website owners and offering to add your website to their resource page, you can often earn a valuable backlink in return - depending on their domain authority & referring domains.

A quick way to find resource pages:

- Niche + "useful resources"

- Niche + "helpful resources"

- Niche inurl:/links

Influencer Outreach

Influencer Marketing Graphic

Influencer outreach is a powerful link building strategy that involves connecting with influencers in your niche.

By building relationships with influencers, you can earn valuable backlinks through mentions and shoutouts on their website or social media channels.

As of 2023, the top 4 most powerful SEO link building techniques are

Content Marketing

Influencer Outreach

Broken Link Building

Guest Posting

Conclusion:

Concluision Graphic

Ensure you are ranking different keywords related to your industry throughout your website, creating valuable content, generating back links and keep consistent. It's inevitable that you'll overtime generate results and rank higher.

If you want our team to help you with the entire SEO workflow and do it for you? Press here to claim your Free Training today.

Rankly Logo Image
Free SEO Growth Training
Yes please!